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| Heinz Kerry Website |
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2004 Archives: Thank
you for your passion and your inspiration!
But despite their fundraising success, Democrats simply did not spend their
money as effectively as Bush. That is the conclusion of an extensive
examination of campaign fundraising and spending data provided by the
Federal Election Commission, the Internal Revenue Service and interviews
with officials of the two campaigns and the independent groups allied with
them. In a $2.2 billion election, two relatively small expenditures by Bush and
his allies stand out for their impact: the $546,000 ad buy by Swift Boat
Veterans for Truth and the Bush campaign's $3.25 million contract with the
firm TargetPoint Consulting. The first portrayed Kerry in unrelentingly
negative terms, permanently damaging him, while the second produced dramatic
innovations in direct mail and voter technology, enabling Bush to identify
and target potential voters with pinpoint precision. Those tactical successes were part of the overall advantage the Bush
campaign maintained over Kerry in terms of planning, decision making and
strategy. The Kerry campaign, in addition to being outspent at key times,
was outorganized and outthought, as Democratic professionals grudgingly
admit. "They were smart. They came into our neighborhoods. They came into
Democratic areas with very specific targeted messages to take Democratic
voters away from us," Democratic National Committee Chairman Terence R. McAuliffe said. "They were much more
sophisticated in their message delivery." The ultimate test of the two campaigns is in the success of their efforts
to increase turnout from 2000. Kerry and his allies increased the Democrat's
vote by about 6.8 million votes; Bush increased his by nearly 10.5 million.
In the key battleground of Ohio, Bush countered Kerry's gains in the
metropolitan precincts by boosting his margin in exurban and rural counties
from 57 to 60 percent, eking out a 118,457-vote victory. A supposed strategic advantage for the Democrats -- massive support from
well-endowed independent groups -- turned out to have an inherent flaw: The
groups' legally required independence left them with a message out of
harmony with the Kerry campaign. A large part of Bush's advantage derived from being an incumbent who did
not face a challenger from his party. He also benefited from the experience
and continuity of a campaign hierarchy, based on a corporate model, that had
essentially stayed intact since Bush's 1998 reelection race for Texas
governor.
Former White House hopeful John Kerry
to travel to Iraq
Former Democratic White House contender John Kerry announced that he will travel to Iraq early next year for a firsthand look at events on the ground, and to meet with troops from his home state of Massachusetts. "In January, I will go to Iraq to se the situation firsthand and personally visit with our courageous troops who are serving America so well," the US senator said in a statement. Criticism of the ongoing US military operations in Iraq made up a big part of Kerry's failed White House campaign. The Democratic candidate narrowly lost last month's presidential election to Republican incumbent George W. Bush. Kerry issued the statement announcing his trip as part of a broad appeal, asking former backers of his presidential bid to send cash donations to help allow US service member in Iraq pay for phone calls home to loved ones. "As a solider, I remember how much it meant to hear from loved ones -- especially at the holidays," Kerry said in an appeal made just two days before the Christmas holiday. "I thought you and I could work together
to make it easier for our soliders serviing in Iraq to phone home and hear
a friendly voice," he said, appealing for donations to the "Phone Home"
program run by the United Services Organization, a support group for US
troops. In a holiday e-mail that went out to 3 million johnkerry.com subscribers yesterday, Kerry urged supporters to donate phone cards to troops in Iraq. "As a soldier, I remember how much it meant to hear from loved ones - especially at the holidays,'' Kerry's message said. But the late-hour request means the cards procured from new donations won't make it to troops by Christmas Day. "The goal is to get them there as soon as possible,'' said Setti Warren, press secretary at Kerry's Boston office"It's not just Christmas, it's for the holiday season - Christmas and New Year's (Day)" The e-mail plugged the United Service Organization's Operation Phone Home. Under the program each $5 donatation provides a soldier with a 100-minute calling card free of charge. In the
e-mail, Kerry also said he will travel to Iraq in January to visit with
troops and see the situation first hand. Donations for Operation Phone
Home can be made at the USO's Web site, www.uso.org After the election, Vanessa will take a year off from medical school and pursue a master's degree in health and economics from the London School of Economics and the London School of Hygiene & Tropical Medicine.
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